/* Home sections */

/* Hero */
.hero { padding: calc(var(--hd) + clamp(24px, 5vh, 56px)) 0 0; position: relative; overflow: hidden; }
.hero__grid { display: grid; gap: 36px; align-items: end; }
.hero__kicker { margin-bottom: 22px; }
.hero__h { font: 400 clamp(2.6rem, 4.95vw, 5.6rem)/.98 var(--serif); letter-spacing: -.015em; max-width: 21ch; }
.hero__h em { color: var(--tif); }
.hero__lead { margin-top: 20px; font-size: clamp(1.0625rem, 1.4vw, 1.3rem); max-width: 52ch; color: var(--paper); }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.hero__next { margin-top: 14px; font-size: .9375rem; color: var(--muted); max-width: 64ch; }
.hero__next a { color: var(--paper); white-space: nowrap; display: inline-block; min-height: 44px; padding-top: 10px; }
.hero__photo { position: relative; }
.hero__photo img {
  width: 100%; aspect-ratio: 4 / 5; object-fit: cover;
  border-radius: 999px 999px 0 0; background: #e8b52c;
}
.hero__cap {
  position: absolute; left: -10px; bottom: 28px; background: var(--paper); color: var(--ink);
  padding: 10px 16px; font: italic 400 1.25rem/1.05 var(--serif);
}
.hero__cap span { font: 500 .75rem/1 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--grey-on-paper); }
.proof {
  display: grid; grid-template-columns: 1fr 1fr; gap: 0; margin-top: clamp(32px, 4vh, 48px);
  border-top: 1px solid #3a3a3a;
}
.proof li { padding: 18px 12px 22px 0; color: var(--muted); font-size: .9375rem; line-height: 1.35; }
.proof b { display: block; font: 400 clamp(2rem, 3.2vw, 2.8rem)/1 var(--serif); color: var(--tif); margin-bottom: 6px; }
@media (min-width: 900px) {
  .hero { min-height: 100vh; display: flex; flex-direction: column; justify-content: space-between; }
  .hero__grid { grid-template-columns: minmax(0, 7.4fr) minmax(0, 4.6fr); gap: clamp(32px, 4vw, 72px); }
  .hero__photo img { aspect-ratio: auto; height: min(calc(100vh - var(--hd) - 250px), 720px); min-height: 420px; }
  .proof { grid-template-columns: repeat(4, 1fr); }
  .proof li { padding-left: 0; }
}

/* Situation */
.sit { padding: clamp(80px, 13vw, 180px) 0; }
.sit__q { font: 400 clamp(2.1rem, 5.2vw, 4.9rem)/1.04 var(--serif); letter-spacing: -.01em; max-width: 20ch; }
.js .sit__q .sw { color: #767676; transition: color .3s; }
.js .sit__q .sw.on { color: var(--ink); }
.sit__cols { display: grid; gap: 48px; margin-top: clamp(48px, 8vw, 110px); }
.sit__list { display: grid; gap: 0; counter-reset: s; }
.sit__list li { display: grid; grid-template-columns: 44px 1fr; gap: 12px; padding: 20px 0; border-top: 1px solid var(--ink); }
.sit__list li:last-child { border-bottom: 1px solid var(--ink); }
.sit__n { font: italic 400 1.6rem/1.1 var(--serif); }
.sit__list p { font-size: clamp(1.15rem, 1.7vw, 1.45rem); line-height: 1.35; }
.sit__fact { background: var(--ink); color: var(--paper); padding: 28px; align-self: start; }
.sit__pct { font: 400 clamp(6rem, 12vw, 10rem)/.85 var(--serif); color: var(--tif); margin-bottom: 16px; }
.sit__fact b { color: var(--tif); }
.sit__src { margin-top: 18px; font-size: .8125rem; letter-spacing: .14em; text-transform: uppercase; color: var(--grey-on-ink); }
.sit__answer { margin-top: clamp(48px, 7vw, 96px); font-size: clamp(1.25rem, 2.1vw, 1.75rem); line-height: 1.4; max-width: 34ch; }
.sit__answer em { font-size: 1.15em; }
@media (min-width: 900px) {
  .sit__cols { grid-template-columns: 1.5fr 1fr; gap: clamp(48px, 7vw, 120px); }
  .sit__answer { margin-left: auto; }
}

/* Audience (pinned on desktop) */
.aud { position: relative; }
.aud__words, .aud__photos, .aud__prog { display: none; }
.aud__sticky { padding: clamp(72px, 12vw, 140px) 0; }
.aud__panel { padding: 40px 0; border-top: 1px solid #3a3a3a; }
.aud__mph img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; margin-bottom: 24px; }
.aud__h { margin-bottom: 14px; }
.aud__hw { display: block; font: 400 clamp(3rem, 12vw, 5rem)/1 var(--serif); color: var(--paper); }
.aud__tag { display: block; margin-top: 10px; font: 500 .8125rem/1.3 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--tif); }
.aud__panel p { font-size: 1.125rem; max-width: 44ch; margin-bottom: 14px; }
@media (min-width: 900px) {
  .aud { height: calc(var(--n) * 90vh + 100vh); }
  .aud__sticky { position: sticky; top: 0; height: 100vh; padding: calc(var(--hd) + 32px) 0 40px; overflow: hidden; }
  .aud__grid { height: 100%; display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 6fr); grid-template-rows: auto 1fr; gap: 24px clamp(40px, 6vw, 110px); }
  .aud__left { grid-column: 2; grid-row: 1; display: flex; flex-direction: column; padding-top: 2vh; }
  .aud__photos { grid-column: 1; grid-row: 1 / span 2; }
  .aud__panels { grid-column: 2; grid-row: 2; }
  .aud__left .lbl { margin-bottom: 8px; }
  .aud__words { display: block; position: relative; height: clamp(4.4rem, 8.3vw, 9rem); overflow: hidden; }
  .aud__word {
    position: absolute; left: 0; top: 0; white-space: nowrap;
    font: 400 clamp(4rem, 7.6vw, 8.4rem)/1 var(--serif); letter-spacing: -.02em;
    transform: translateY(105%); transition: transform .9s var(--ease);
  }
  .aud__word.is-on { transform: none; }
  .aud__word.is-past { transform: translateY(-105%); }
  .aud__word:nth-child(2) { font-style: italic; color: var(--tif); }
  .aud__prog { display: flex; gap: 8px; margin-top: 18px; max-width: 360px; }
  .aud__prog li { flex: 1; height: 3px; background: #3a3a3a; overflow: hidden; }
  .aud__prog span { display: block; height: 100%; background: var(--tif); transform-origin: left; transform: scaleX(var(--p, 0)); }
  .aud__photos { display: block; position: relative; min-height: 0; }
  .aud__ph { position: absolute; inset: 0; clip-path: inset(100% 0 0 0); transition: clip-path 1s var(--ease); }
  .aud__ph.is-on { clip-path: inset(0 0 0 0); }
  .aud__ph.is-past { clip-path: inset(0 0 100% 0); }
  .aud__ph img { width: 100%; height: 100%; object-fit: cover; }
  .aud__panels { position: relative; align-self: stretch; min-height: 300px; }
  .aud__panel { position: absolute; left: 0; right: 0; bottom: 0; border: 0; padding: 0; opacity: 0; transform: translateY(24px); transition: opacity .5s, transform .7s var(--ease); visibility: hidden; }
  .aud__panel.is-on { opacity: 1; transform: none; visibility: visible; transition-delay: .15s; }
  .aud__panel .aud__mph, .aud__panel .aud__hw { display: none; }
  .aud__panel .aud__tag { font-size: .875rem; margin: 0 0 16px; }
  .aud__panel p { font: 400 clamp(1.6rem, 2.3vw, 2.3rem)/1.18 var(--serif); max-width: 26ch; margin-bottom: 20px; }
  .aud.no-pin { height: auto; }
}

/* Numerals */
.nums { padding: clamp(80px, 12vw, 160px) 0; overflow: hidden; }
.nums__list { border-top: 1.5px solid var(--ink); }
.num { display: grid; gap: 8px; padding: 24px 0 32px; border-bottom: 1.5px solid var(--ink); align-items: end; }
.num__big {
  display: block; font: 400 clamp(6rem, 30vw, 21rem)/.8 var(--serif); letter-spacing: -.04em;
  transform-origin: left bottom; transform: scale(var(--s, 1)); font-variant-numeric: lining-nums tabular-nums;
}
.num__txt { font-size: clamp(1.0625rem, 1.5vw, 1.3rem); max-width: 30ch; }
.nums__foot { margin-top: 36px; font-size: 1.25rem; }
@media (min-width: 900px) {
  .num { grid-template-columns: 1fr 340px; gap: 40px; }
  .num:nth-child(2) { grid-template-columns: 340px 1fr; }
  .num:nth-child(2) .num__big { order: 2; text-align: right; transform-origin: right bottom; }
  .num:nth-child(2) .num__txt { order: 1; }
}

/* Offer ladder */
.lad { padding: clamp(80px, 11vw, 140px) 0; }
.lad__head { margin-bottom: 40px; }
.lad__head .lbl { margin-bottom: 12px; }
.lad__head .h2 { max-width: 18ch; }
.lad__track { display: grid; gap: 0; padding-inline: var(--pad); }
.step { padding: 32px 0 40px; border-top: 1.5px solid var(--ink); display: flex; flex-direction: column; }
.step__top { display: flex; justify-content: space-between; gap: 12px; margin-bottom: 14px; color: var(--muted); font-size: .875rem; letter-spacing: .08em; text-transform: uppercase; }
.step__n { font: italic 400 1.3rem/1 var(--serif); color: var(--ink); letter-spacing: 0; text-transform: none; }
.step__name { font: 400 clamp(2.2rem, 3.2vw, 3rem)/1 var(--serif); margin-bottom: 18px; }
.step__who { font-weight: 600; margin-bottom: 8px; }
.step__what { color: var(--muted); }
.step__price { margin-top: 28px; display: flex; align-items: baseline; gap: .3em; flex-wrap: wrap; }
.step__amt { font: 400 clamp(4.4rem, 7vw, 7rem)/.85 var(--serif); letter-spacing: -.03em; }
.step__unit { font: 600 1.125rem/1 var(--sans); }
.step__note { margin-top: 10px; font-size: .9375rem; color: var(--muted); }
.step__ctas { margin-top: 24px; display: flex; flex-wrap: wrap; gap: 8px 20px; align-items: center; }
.step--end { background: var(--tif); padding: 32px 24px 40px; border: 0; justify-content: center; margin-top: 12px; }
.step--end .step__name { margin-top: 8px; }
.step--end .step__what { color: var(--ink); margin-bottom: 12px; }
@media (min-width: 900px) {
  .lad.is-h { padding: 0; }
  .lad.is-h .lad__head { margin-bottom: clamp(20px, 3vh, 36px); }
  .lad.is-h .lad__head .h2 { font-size: clamp(2.4rem, 4.2vw, 4.2rem); }
  .lad.is-h .lad__sticky { position: sticky; top: 0; height: 100vh; display: flex; flex-direction: column; justify-content: center; overflow: hidden; padding-top: var(--hd); }
  .lad.is-h .lad__track { display: flex; width: max-content; will-change: transform; }
  .lad__viewport { overflow-x: auto; }
  .lad.is-h .lad__viewport { overflow: visible; }
  .lad__track { display: flex; width: max-content; }
  .step__amt { font-size: clamp(4rem, 5.4vw, 6rem); }
  .step__price { margin-top: 20px; }
  .step { width: clamp(340px, 27vw, 420px); padding: 8px 32px 12px; border-top: 0; border-left: 1.5px solid var(--ink); }
  .step--end { margin: 0 0 0 36px; width: 360px; }
}

/* Clients marquee */
.clients { padding: clamp(80px, 11vw, 140px) 0; overflow: hidden; }
.mq { overflow: hidden; padding: 12px 0 28px; border-block: 1px solid #3a3a3a; }
.mq__track { display: flex; width: max-content; will-change: transform; }
.mq__row { display: flex; align-items: center; flex: none; }
.mq__item { font: italic 400 clamp(3rem, 8vw, 7.2rem)/1.1 var(--serif); padding: 0 .35em; white-space: nowrap; }
.mq__item:nth-child(4n+3) { font-style: normal; }
.mq__sep { width: .28em; height: .28em; border-radius: 50%; background: var(--tif); font-size: clamp(3rem, 8vw, 7.2rem); flex: none; }
.clients__photos { display: grid; gap: 20px; margin-top: clamp(48px, 7vw, 90px); }
.cp img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; }
.clients__txt p { font-size: clamp(1.125rem, 1.6vw, 1.4rem); margin-bottom: 24px; max-width: 34ch; }
.press { margin-top: clamp(56px, 8vw, 100px); }
.press__list { display: flex; flex-wrap: wrap; gap: 12px; }
.press__list li { background: var(--paper); border-radius: 999px; padding: 14px 28px; display: grid; place-items: center; min-height: 64px; }
.press__list img { height: 30px; width: auto; }
.press__list li:first-child img { filter: brightness(0); }
@media (min-width: 900px) {
  .clients__photos { grid-template-columns: 1.4fr 1fr; grid-template-rows: auto auto; align-items: start; }
  .cp--b { margin-top: 30%; }
  .clients__txt { grid-column: 2; grid-row: 2; }
  .cp--a { grid-row: 1 / span 2; }
}

/* Quotes */
.qs { padding: clamp(80px, 12vw, 170px) 0; }
.q { max-width: 1060px; margin-bottom: clamp(64px, 10vw, 140px); }
.q:last-child { margin-bottom: 0; }
.q--r { margin-left: auto; }
.q__text p { font: 400 clamp(1.8rem, 3.6vw, 3.4rem)/1.12 var(--serif); letter-spacing: -.005em; }
.q__by { display: flex; align-items: center; gap: 14px; margin-top: 28px; font-size: .9375rem; color: var(--muted); }
.q__by b { color: var(--ink); font-size: 1.0625rem; }
.q__by img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; }
.js [data-lines] .w { display: inline-block; opacity: 0; transform: translateY(.5em); transition: opacity .7s var(--ease), transform .9s var(--ease); transition-delay: calc(var(--l, 0) * 110ms); }
.js [data-lines].in .w { opacity: 1; transform: none; }

/* DI */
.ai { padding: clamp(80px, 11vw, 150px) 0; }
.ai__grid { display: grid; gap: 40px; align-items: center; }
.ai__img img { width: 100%; max-width: 520px; aspect-ratio: 1; object-fit: cover; border-radius: 50%; }
.ai__txt .h2 { margin-bottom: 24px; }
.ai__txt p { font-size: 1.125rem; max-width: 44ch; margin-bottom: 14px; }
.ai__txt a:not(.link-arrow) { font-weight: 600; text-underline-offset: 4px; }
@media (min-width: 900px) { .ai__grid { grid-template-columns: 5fr 6fr; gap: clamp(48px, 7vw, 120px); } }

/* Posts list */
.mint { padding: clamp(80px, 11vw, 150px) 0; }
.mint__head { display: flex; justify-content: space-between; align-items: end; gap: 16px; margin-bottom: 32px; flex-wrap: wrap; }
.mint__list { border-top: 1.5px solid var(--ink); }
.mint__item { position: relative; border-bottom: 1.5px solid var(--ink); }
.mint__item a { display: grid; gap: 6px; padding: 22px 0; text-decoration: none; position: relative; z-index: 1; }
.mint__date, .mint__cat { font-size: .875rem; color: var(--muted); }
.mint__title { font: 400 clamp(1.6rem, 3vw, 2.6rem)/1.1 var(--serif); transition: transform .5s var(--ease); }
.mint__item a:hover .mint__title, .mint__item a:focus-visible .mint__title { transform: translateX(12px); font-style: italic; }
.mint__img { display: none; }
@media (min-width: 900px) {
  .mint__item a { grid-template-columns: 110px 1fr 220px; align-items: baseline; gap: 24px; padding: 28px 0; }
  .mint__cat { text-align: right; }
  .mint__img {
    display: block; position: absolute; right: 260px; top: 50%; width: 220px; z-index: 2; pointer-events: none;
    opacity: 0; transform: translateY(-50%) rotate(-3deg) scale(.85); transition: opacity .35s, transform .5s var(--ease);
  }
  .mint__img img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
  .mint__item:hover .mint__img { opacity: 1; transform: translateY(-50%) rotate(-3deg) scale(1); }
}

/* Final CTA */
.cta { padding: clamp(90px, 14vw, 200px) 0 clamp(70px, 10vw, 140px); overflow: hidden; }
.cta__h { font: 400 clamp(5rem, 19vw, 17rem)/.85 var(--serif); letter-spacing: -.035em; }
.cta__h em { color: var(--tif); }
.cta__p { margin-top: 28px; font-size: clamp(1.125rem, 1.6vw, 1.4rem); max-width: 42ch; }
.cta__mail {
  display: inline-block; margin-top: 36px; font: 400 clamp(1.7rem, 5vw, 4.4rem)/1.1 var(--serif);
  color: var(--tif); text-decoration: underline; text-underline-offset: .14em; text-decoration-thickness: 2px; word-break: break-word;
}
.cta__tel { display: block; width: fit-content; margin-top: 14px; font-size: 1.25rem; min-height: 44px; padding-top: 8px; }
.cta__sig { margin-top: 40px; width: 220px; height: auto; }
.mq--static .mq__track { width: auto; }
.mq--static .mq__row { flex-wrap: wrap; row-gap: 8px; padding-inline: var(--pad); }
.mq--static .mq__row + .mq__row { display: none; }
.mq--static .mq__item { font-size: clamp(2rem, 5vw, 3.6rem); }
.mq--static .mq__sep { font-size: clamp(2rem, 5vw, 3.6rem); }